THE PARKIE WIN25 - Magazine - Page 42
Spotted on social
MORE THAN A PRETTY POST:
How digital marketing is making a real
difference for holiday parks
In the ever-changing world of tourism and travel, one thing is certain - if you’re not
showing up online, you’re being left behind. And while many park managers know they
should be doing digital marketing, finding the time (and knowing what actually works) is a
whole other challenge. That’s where Online Lifestyle Co. can help.
One of the associate member’s clients is Warburton Holiday Park, a familyfriendly park nestled in the Yarra Ranges.
“From the moment we connected with Park Manager Mark Gladman and his
team, it was clear this was going to be a great partnership - and the results
speak for themselves,” Online Lifestyle Co. Founder Tash Tibballs said.
Over the past few months, they’ve implemented a tailored marketing strategy
that includes:
• monthly website management to keep their site fresh, functional, and
mobile-friendly
• social media content creation, focusing on real-life imagery and genuine
guest experiences
• custom graphic design assets for promotions and events
• professional photography and video, capturing the beauty of the park and
its surroundings.
“The impact is a noticeable increase in website traffic, a rise in social media
engagement, and more importantly, a growing number of booking enquiries,”
Tasha said.
“What’s made it work so well isn’t just the beautiful accommodation and
riverfront location (although that definitely helps). It’s the open communication,
trust, and willingness to try new things.
“Mark’s been proactive in implementing our suggestions - like boosting posts
for visibility or highlighting off-peak midweek stays - and the results have
followed.”
Tasha said they’d also found that some of the strongest-performing content
isn’t overly polished - it’s real.
“It shows kids on bikes, campfires being lit and morning walks by the river.
These everyday moments are what resonate most with potential guests
scrolling online,” she added.
“Here’s the takeaway: digital marketing doesn’t
have to be overwhelming or over-complicated.
What matters is consistency, genuine content
and a clear online presence.”
“We know most parks are stretched thin with daily operations, but the good
news is - you don’t have to do it all alone,” Tasha said.
“If you’re ready to improve your digital profile and want a team that truly gets
holiday parks (and isn’t into cookie-cutter templates), we’d love to chat.”
42
Warburton Holiday Park’s
Mark Gladman (left) with
Tasha and Brendan Tibbells
from Online Lifestyle Co.
Further information: Tash
Tibballs, Online Lifestyle Co.
www.onlinelifestyleco.com
